While many people are familiar with the concept of sales funnels, there could be several reasons why some individuals may not be well-versed in this marketing strategy:

1. Lack of Exposure: Not everyone is exposed to marketing and sales concepts in their daily lives. People with limited exposure to business or marketing education may not come across the term "sales funnel" or understand its significance. There for many may miss out on potential business sales.

2. Complexity: Sales funnels can be complex, involving multiple stages and strategies. Some people may find the concept overwhelming or difficult to grasp, especially if they haven't received formal education or training in marketing. The DotCom book helps with unerstanding. Funnel building is not actually that hard with the right tools.

3. Niche-Specific Knowledge: The awareness of sales funnels can vary across different industries and professions. Individuals working in certain fields may not have encountered the concept because it may not be directly relevant to their roles or industries.

4. Traditional Business Models: In traditional brick-and-mortar businesses, the focus might be more on in-person interactions, and the online sales funnel concept may not be as prevalent. Small businesses, in particular, may not have fully embraced digital marketing strategies, or are just getting started.

5. Limited Resources: Small businesses or individuals with limited resources may not have the means to invest in marketing education or tools that would expose them to sales funnel concepts. They may rely on more traditional and straightforward methods of sales.

6. Marketing Jargon: The term "sales funnel" itself might be seen as marketing jargon that is not universally understood. People may be familiar with the concept but use different terminology to describe similar processes.

7. Shifts in Technology: The rapid evolution of technology and digital marketing strategies means that not everyone is up-to-date with the latest trends and terminology. Some may not be aware of newer concepts like funnels or funnels for lead generation if they haven't kept pace with industry changes.

8. Information Overload: In the age of information, people are bombarded with various concepts and ideas daily. The iea of funnels might get lost in the noise if individuals are not actively seeking out information on marketing and sales strategies.

9. Resistance to Change: Some businesses or individuals may be resistant to adopting new marketing approaches. If they have been successful with traditional methods, they might be less inclined to explore and understand newer concepts like sales funnels.

To address these challenges, there is an ongoing need for effective education and communication within the business and marketing communities to ensure that people are aware of and understand the benefits of funnels. Thats why I love the DotCom Secrets book. It realy has played a big part in my online success as an entrepenure.